The Romanians don’t drink only beer, so Leo Burnett Romania made a few ads about the other stuff we like to drink.
By the way, the videos are shamelessly stolen from IQads (because they don’t allow embeds).
Elite Coffee was, despite its name, a brand of average price and quality. However, it was pretty popular in a market that was growing, but still looking at the prices.
Just as with the other brands, Prigat was a mass-level brand that tried to look premium. The idea here was to showcase the amount of
sugar energy that the juice offered.
The next chapter will be the last focusing around Leo Burnett Romania.